• Sales Promotion
  • Sales Activation
  • Print
  • Design
  • Sponsorship

Maximising a World Cup

Providing relevant partnerships and suitable brand ambassadors to increase sales by adding value to the in-branch experience.


“How can Jewson maximise the Rugby World Cup opportunity when they’re not an official partner?” A challenging question, but only the start. What if we could also: increase average transaction value, improve customer loyalty, create in-branch theatre and collect customer data?


We devised a sports-themed scratchcard promotion, complete with a full promotional identity. Home Or Away was chosen as a strong competitive term that would appeal to all sports fans and could later be adapted to suit future sporting opportunities. Leveraging WAA Chosen's long-standing business relationships allowed us to assemble an impressive selection of third-party deals with suitable partners, all-in-all culminating in around £5m worth of prizes.

By utilising risk-based insurance modelling for the scratchcard’s ‘bonus’ game, our participants were given the chance to win over 600 holidays to the 30 nations competing in the Rugby World Cup – a neat way of linking the promotion back to the international competition – at a fraction of the market value of the prizes.



Profit over the campaign period


An impressive ROI