Services
  • CRM
  • Data & Segmentation
  • Branding
  • Design
  • Copywriting

Driving long-term loyalty

A programme designed to encourage increased customer spending through a selection of exclusive, high-value rewards.

Listening

When Saint-Gobain appointed WAA Chosen, they were at the point of integrating and rebranding 19 Jewson/Build Centres with the Gibbs & Dandy brand. This meant introducing a new trading system, a new pricing structure and rationalising their supplier base, all at a time when the business was facing challenging trading conditions.

Solving

Delving deep into data-driven research, our insight team identified that the trade would respond significantly better to ‘leisure time’ rewards rather than improved business terms. The numbers also revealed the benefits of offering increased customisation and a choice of rewards.

Our solution, Gibbs & Dandy Reward Builder, delivered attractive yet attainable incentive choices that encouraged businesses to be more active in their spending. The level of variable data generated became key to the programme’s success, allowing the tailoring of rewards and language to suit different customer profiles.

Delivering

4,500

Customer sign-ups

31%

Sign-up rate

49%

Increase in sales