As a global bathroom manufacturer, Geberit wanted to create an impactful communications campaign that would win over hearts and minds. A campaign that tapped into consumer emotions, created conversations and set the news agenda. Our strategy was to pour more meaning into communications by delivering creative storytelling. Talking beyond simply the product and creating a wider narrative about how we live. Talking less about function and more about wellbeing. And standing our client above the competition.
We commissioned a survey into daily behaviours to identify the impact our ‘non-stop’ lifestyle was having on our wellbeing. Our insight revealed that our ‘always on’ relationship with technology was preventing us from giving ourselves enough time in the day to de-stress.
We developed ‘The Science Behind The Sensory Space’ – a platform for reshaping the conversation, thinking differently about bathrooms, and putting Geberit products front of mind. At the heart of the campaign was a White Paper that positioned Geberit as leading the ‘well-being through design’ movement, helping architects and designers understand the importance of ‘sensory spaces’ in public and private bathrooms.
The integrated campaign was launched at Clerkenwell Design Week where we recruited British Neuroscientist, Dr Jack Lewis, to help bring the science to life. We created a consumer led digital content platform, which acted as a repository for product information, expert insight and inspiration for customers at the 'couch' planning stage. Furthermore, we created thought leadership articles and a roundtable discussion with Architecture Today to uncover what was driving innovation in bathroom design in residential and commercial developments.
Pieces of launch coverage
Social media impressions
White Paper downloads
CPD Programme created and launched (RIBA approved)