Services
  • Brand Activation
  • Copywriting
  • Internal Communications
  • Training

Breaking down barriers

Our brief was to create a campaign that broke down the barriers and encouraged opinion-formers to appreciate the benefits of Geberit’s press-fit technology (Mapress). At the same time, the campaign also needed to create differentiation and impact – talking less about function and more about the end benefits of Geberit Mapress.

Listening

Following the Grenfell Tower disaster, there were calls for a change in the sprinkler systems regulations. There’s no current retrofit requirement in residential buildings, or within the education or healthcare sectors in England. Only new tower blocks and hospitals over 30m high are required to install these systems.

Solving

Focusing on retrofits, we sought to pre-empt changes in regulations (driven by the Grenfell Inquiry) by starting a debate around ‘best practice.’ At the heart of the campaign was the White Paper ‘Pressing Matters: Breaking the barriers to retrofitting sprinkler systems in existing building stock’. It showcased modern press-fit technology and how it’s helping to facilitate affordable, quicker and less disruptive sprinklersystem installations inside existing buildings.

A speaker slot was secured at the 2019 CIBE’s Technical Symposium Conference ensuring Geberit were at the heart of this important matter.

Delivering

21

Pieces of coverage in which, over 90% referenced ‘breaking down the barriers to retro-fit sprinkler systems’

475,180

Key audience reached

70

White Paper downloads from major contractors including: Arup Sigma, Laing O’Rourke, Berkeley Group and Kier Construction

725

Landing page visits recorded