Strategy & Planning

As an IPA best practice agency, we’re passionate about, and committed to, uncovering insights that help our clients out-think and out-perform in their markets.

With specialists trained to reveal the patterns, triggers and opportunities hidden in data and research, our strategies are designed to create and sustain a competitive advantage.

We give our clients a route-map and strategy to make their brands more powerful and their business more profitable. A proven brand development process unlocks the true differentiators of performance, which become the foundations for an activation strategy that delivers on its objectives.

Access to the latest research and trends across all sectors allows us to be both proactive and provocative in addressing marketing challenges. Our ‘Out-think Innovation Sessions’ show how to take inspiration from predictive global trends and turn it into relevant and targeted strategies for growth.

Related work

Defining, developing and delivering a new ‘compete’ strategy to significantly grow Dignity’s market share over the next two years.

View case study

A long-term loyalty programme designed to encourage increased customer spending through a selection of exclusive, high-value rewards.

View case study